how Outlier leverage their origin story and mission statement to make you feel good about buying their stuff
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What are the narratives for football’s stars after World Cup 2018?
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Neymar is drawing on the trope of the Wrestling Heel and positioning himself as football’s antagonist in order to lay claim to the title of The Best Player In The World
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or why King James is so compelling
LeBron James is the king of narrative. Read how he shapes his own heroic narrative and the power of doing so.
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