Blog — Ben Mercer

World Cup 2018 Star Wars

What are the narratives for football’s stars after World Cup 2018?

Storytelling, Football, SportsBen MercerJuly 17, 2018football, neymar, ronaldo, mbappe, pogba, messi

Neymar is turning Heel

Neymar is drawing on the trope of the Wrestling Heel and positioning himself as football’s antagonist in order to lay claim to the title of The Best Player In The World

Storytelling, Football, SportsBen MercerJuly 12, 2018Neymar, football, World Cup, Narrative

LeBron and Narrative

or why King James is so compelling

LeBron James is the king of narrative. Read how he shapes his own heroic narrative and the power of doing so.

NBA, Storytelling, SportsBen MercerJuly 5, 2018LeBron, NBA, Narrative, Marketing, HeroComment

First post for Talking Rugby Union

I'm pleased to have been asked to write for Talking Rugby Union and have made my first contribution with a proposal that playing wing for the All Blacks is the most competitive role in the sport.

RugbyBen MercerJune 26, 2018rugby, all blacks, france, julian savea Comment

6 Tips for Retiring Rugby Players

Here's a link to an article I published recently on LinkedIn. It has subsequently been picked up by the RPA and has had some great responses from former professionals, business people and some potential collaborators so this exercise in putting it out there has been a great boost for me personally.

Rugby, CareersBen MercerJune 20, 2018rugby, careers, retirement, personal development