the precarious nature of professional sports and how injury can completely change your life…
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how the tie up between PSG and Air Jordan could precipitate a new wave of innovative collaborations between fashion and sport
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how Outlier leverage their origin story and mission statement to make you feel good about buying their stuff
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What are the narratives for football’s stars after World Cup 2018?
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Neymar is drawing on the trope of the Wrestling Heel and positioning himself as football’s antagonist in order to lay claim to the title of The Best Player In The World
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or why King James is so compelling
LeBron James is the king of narrative. Read how he shapes his own heroic narrative and the power of doing so.
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I'm pleased to have been asked to write for Talking Rugby Union and have made my first contribution with a proposal that playing wing for the All Blacks is the most competitive role in the sport.
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Here's a link to an article I published recently on LinkedIn. It has subsequently been picked up by the RPA and has had some great responses from former professionals, business people and some potential collaborators so this exercise in putting it out there has been a great boost for me personally.
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